TV is no longer a first priority
42% of Americans are no longer sitting back and watching TV only; they are perusing their tablets while 40% are on mobile phones. I do this too. It’s almost second nature to have the TV on, but it’s not a priority anymore. It’s something that may be on in the background but the computer is becoming first priority. Now even more so with tablets and smart phones TV is falling to the wayside. Social Media might be helping TV, but it’s no longer the first priority for home entertainment.